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Best-selling vegan formula with infused vitamin-C, vitamin-E, and natural avocado oil. This high-coverage liquid lipstick provides a beautiful long-lasting color using a natural vegan formula. The creamy texture adds a silky lightweight stain specifically formulated for all-day comfort. Its formula is paraben-free, developed in Canada, and uses added vitamin E to ensures your lips feel moisturized after use. The product is made in Canada. Avocado Oil provides comfort and nutrition to lips. Grape Seed Oil is full of antioxidants which nourishes the skin. Jojoba Oil forms a barrier that locks in moisture to keep the lips soft. Vitamin E help soothe and even the appearance of any skin tone. Long-lasting formulation confidently lasts all day. The formulation is vegan and cruelty-free. Apply directly to your lips. Start in the center of your lips and smooth outwards toward the corners of your mouth.